Beyond Jerky Seeding Kits

OBJECTIVE:

Create 2 seeding kits (Standard and VIP) that are slim, sleek, minimalist, non-wasteful, visually read sustainability, and hero the product.

EXECUTION:

• 500 Custom branded recycled corrugate cardboard book kits with branded belly band

• 12 Custom VIP seeding kits designed and produced to look like a chunk of grass with the product inside

SCOPE:

• Strategy & Planning

• Design & Fabrication

• Customization

• Procurement & Delivery

RESPONSIBILITIES:

Produced over 500 Standard & VIP kits that held each jerky flavor and a story. The Standard kits were made of corrugated cardboard to embody the values of the company - premium but generic and 100% recyclable. The VIP kits were custom made of kraft material, drawing inspiration from the brand’s effort to provide plant based meat substitutions.