Freddie Gibbs AF1
OBJECTIVE: Create a custom Air Force 1 shoe and box that combines the visual language of Freddie’s “Soul Sold Separately” album and the Nike Air Force 1.
EXECUTION: • Custom $$$ laces, duebres, and tongue tag. • Custom heatless transfer “Soul Sold Separately” heel logo • Custom shoebox complete with custom craps board on inner lid, custom dice, velvet shoe wrap and dice bag.
SCOPE: • Creative Direction and Concept • Production & Customization • Execution & Shipping
RESPONSIBILITIES: Overall creative direction and production of box and footwear. From initial client brief to delivery oversaw and directed concept and creation of packaging and production of custom footwear. Hands-on execution of entire project; from securing reliable production partners and timelines for materials to packaging and delivering final products to clients.
SOCIAL:
Freddie Gibbs’ Instagram: