PARLOR23

OBJECTIVE: Plan and execute an immersive retail + dining experience inspired by MJ’s 1997 Flu Game for fans and players during All Star Weekend.

EXECUTION: • Development of Flu-game themed diner • Distribute food and products through white glove service • Production of all Customization Tangibles

SCOPE: • User Experience Journey + Digital Shopping Interface • Production & Customization • Strategy & Execution • Staffing & Execution

RESPONSIBILITIES: Direction and management of all customization production. Ranging from working with internal creative team to create pre-customized hoodies and jerseys to working with vendor to produce brand approved heat transfer patches with athlete logos. Overseeing all on-site production and pre-production to ensure creative expectations, quality, and integrity are being upheld throughout entire activation. Hosting VIP athletes and celebrities in Parlor 23 during the experience

SOCIAL:

Sneaker News: https://sneakernews.com/2023/02/17/jordan-parlor23-salt-lake-city-all-star/

Nice Kicks: https://www.nicekicks.com/jordan-brand-parlor23/

Sole Savy: https://solesavy.com/jordan-brand-parlor23-sls-utah-nba-asw/

The Site Supply: https://sitesupply.co/news/jordan-brand-s-parlor-23-is-ready-for-all-star-weekend

AWARDS:

*Winner of 3 MUSE Awards:

https://museaward.com/winner-info.php?id=225818

https://museaward.com/winner-info.php?id=225827

https://museaward.com/winner-info.php?id=225828

KPIs:

Total Sales: $376,577.50

4,054 Attendees

2,784 Slices Served

Top Launch: AJ1 High 85 - $152.600 (753 pairs)